NOU(pronouncedlikenooin noodles) is a play object designed for both your pet and you.

To make it fun, the object invites you to be creative too in making various shapes. NOU can be a pretzel, a boating knot, a tossing ball or a tug of war rope. Works like an enrichment toy, treats can be hidden in the knots and rewarded when your pet successfully unknots them. If one Nou is too easy for your pet, you can always level up and make more complicated shapes with two or three NOU!

Silent NOU:This is designed for those who loves to destroy anything that makes noise but who enjoys playing enrichment toys.

At the studio, these are the design questions we had: how can one toy stays interesting for longer or how can it be played differently every time? How can this object be a dog thing but also a human thing? How can its form challenge the pet but also our own creativity? Nou is that answer.